New Name, Same Company!

ArbordaleLogo_forCBC

Busy, busy, busy! It turns out that when a company changes its name there are a ton of little details that must all fall into place. Well that is what this week is all about at Arbordale Publishing now that we have converted from Sylvan Dell.

If you haven’t noticed the blog has a new title. In the upcoming weeks we will be making a few changes to the look, but the content will be the same plus a few added features including more activities and an education page.

While that is in the works, here is the press release that gives you more insight into “why Arbordale” and what is coming in the future:

Sylvan Dell Publishing changes its name to Arbordale Publishing

Effective March 1st, Sylvan Dell Publishing changes its name to Arbordale Publishing (www.ArbordalePublishing.com). In business since the fall of 2004, the publisher will continue to produce the same quality fun-to-read picture books with a science or math theme. The name change takes place in order to avoid a time-consuming and costly legal battle over the use of the word “Sylvan” in the name.

The original name was closely associated with co-owner Donna German’s family. Her grandfather purchased a farmhouse in a wooded valley outside Wilmington, Delaware shortly after his return from serving in WWI. He hailed from Williamsport, Pennsylvania where there had been a Sylvan Dell Park (closed in the late 1930s). Named after the park, the property was identified by a hand-carved, wooden sign saying “Sylvan Dell” hung at the driveway entrance for decades. Family still lives on the property.

In Latin, Sylvan Dell means wooded valley. The logo was designed to capture that idea of learning leaves falling into an open book, representing the valley. Arbordale also means wooded valley, allowing the use of the same logo for brand recognition.

Co-owner and publisher, Lee German, shares “Last year was a good year for us and we are excited at the prospects for continued growth and making a difference in children’s lives. Arbordale Publishing will continue to pursue our mission of contributing to literacy with our unique formula of blending science and math into picture books. And, we will continue to lead the way with dual language (English/Spanish), interactive eBooks for young readers. We hope that all of our customers and industry friends will continue to join us in our mission.”

Please contact us with any questions and stay connected with our new social media via Facebook, Arbordale Publishing; Twitter, @arbordalekids; Tumblr, Arbordale Publishing; and Goodreads.

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