Endorse Sylvan Dell in AmEx’s Shine a Light Program

From company co-founder and publisher Lee German:
A good friend has just nominated Sylvan Dell for an opportunity to win $100,000 in grant and marketing support from American Express, and we would love to win. There are millions of small companies applying for this, and in order to win, or at least make the first cut, we need friends and family and people who believe in our company, to “Endorse” our nomination.

Here is the criteria:

  • a small business that you find inspiring
  • Has this business adopted an innovative approach to surviving tough times?
  • Does it believe in a customer-first mentality?
  • Does it give back to the community?
    Here is the process:

  • We get nominated. Done.
  • We get as many Spotlight Endorsements as possible by September 13th. The top 150 endorsed stories will be evaluated by three independent judges (Diane Von Furstenberg, JJ Ramberg, and Ellen Degeneres).
  • The Judges widdle it down to three. Those three go on the final ballot.
  • Final voting will occur between the dates of 9/24/09 – 10/16/09. If we make it this far, we’ll need your help again to cast your vote for the Finalist.
    The endorsing process is relatively easy but does take about 5 minutes. If you think us worthy, and could swing the time, we’d appreciate the endorsement and any help spreading the word.

    If you want to help, here are the specific steps:
    1. Go to the Sylvan Dell Story page: http://shinealight.ivillage.com/sbo-profile/?ProfileID=2373 and read our story.

    2. Click “Register” in the upper right corner

    3. Fill out the registration:

    ** It forces you to click the terms and conditions and do the character thing

    4. Go back to the Sylvan Dell page: http://shinealight.ivillage.com/sbo-profile/?ProfileID=2373. It is a little confusing at this point… it doesn’t take you back to the Sylvan Dell Story page so you need to click Nominees button at the top and then type in Sylvan Dell and click go.

    shinealight25. Once you get there, click the “Endorse this story now” button.

    If we make the cut, we’ll be hollering and keep everyone posted.

    Thank you for your support!


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